Adobe integrates AI assistant across creative apps

Adobe is enhancing its Firefly AI assistant, embedding it into key Creative Cloud applications like Premiere, Illustrator, and InDesign. This integration introduces new functionalities, enabling users to generate brand kits, product videos, and storyboards directly within these tools. The AI assistant can now also manage assets, rename clips, and identify interview questions in Premiere, while in Illustrator, it assists with layer organization and font management. Adobe is also introducing 'Elements' for saving reusable AI-generated assets and a 'Projects' feature for organizing workflow context, aiming to streamline creative processes and boost team collaboration.