Adobe Launches AI Agents for Marketing Automation

Adobe is significantly enhancing its marketing solutions by introducing an agentic artificial intelligence system and an AI-powered coworker. These new offerings, unveiled at the Adobe Summit, aim to automate complex marketing workflows. The company is also expanding its collaborations with existing AI platforms to further integrate these advanced capabilities. This move signifies Adobe's commitment to leveraging cutting-edge AI to provide businesses with more powerful and efficient tools for managing their marketing operations, streamlining processes and potentially boosting campaign effectiveness.