Adobe launches Firefly AI Assistant orchestrating Creative Cloud

Adobe has launched the Firefly AI Assistant, an agentic tool designed to orchestrate complex workflows across its Creative Cloud suite via a single conversational interface. This represents a fundamental reshaping of creative work, allowing users to describe desired outcomes in natural language instead of manually navigating multiple applications. The assistant leverages approximately 100 tools and skills, offering pre-built workflows and learning user preferences over time. Outputs retain native Adobe file formats for further refinement, positioning Adobe to lead in the AI-powered content creation landscape.