Adobe Plans Outcome-Based Pricing for AI

Adobe is reportedly planning an innovative outcome-based pricing model for its upcoming suite of artificial intelligence (AI) products, known as Adobe CX Enterprise. This new strategy, as detailed in an interview with Adobe President Anil Chakravarthy, aims to align the cost of the software with the tangible value it delivers to clients. While specific details remain undisclosed, the pricing will likely be influenced by factors such as the number of advertisements influenced or the overall return on investment generated by the AI tools, marking a significant shift in how enterprise software is sold.