Adyen Acquires Orb for AI Pricing Solutions

Payments giant Adyen is set to acquire Orb, a company specializing in usage-based pricing for AI models. This strategic move aims to bolster Adyen's capabilities in serving businesses that utilize complex, consumption-driven pricing structures. The acquisition, structured as a reverse triangular merger, will integrate Orb as a subsidiary under Adyen's incubator model. By acquiring Orb, Adyen intends to simplify and enhance its offerings for clients navigating the intricacies of AI pricing, particularly those leveraging AI services with variable costs. This integration is expected to provide Adyen's customers with more sophisticated tools for managing and optimizing their AI expenditures.