AI responses can be influenced by SEO

The SEO industry is actively exploring methods to influence the responses generated by AI search tools. When users query for services, AI modes like Google's can provide detailed recommendations, citing various websites. However, the accuracy and impartiality of these AI-generated answers are becoming a concern. For instance, a search for digital service desk platforms might yield results that appear to be influenced by companies like Zendesk, which offers such services. The article suggests that the content used by AI to formulate responses can be manipulated, raising questions about the trustworthiness of AI-driven search results and the potential for biased information.