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AI used to create fake influencers selling products
The Verge·
AI-generated influencers, appearing as realistic individuals, are being employed on platforms like TikTok and Instagram to promote and sell products through dropshipping. These virtual personas, often depicted in emotional scenarios, are used to drive engagement and sales for mass-produced goods. This practice raises concerns about authenticity and transparency in online marketing, as consumers may be misled by fabricated personalities and non-existent handmade products.
Tags
ai
regulation
marketing
Original Source
The Verge — theverge.com