Albertsons Media Collective partners with Google

Albertsons Media Collective is leveraging Google's Commerce Media Suite to bring its retail data to YouTube and other platforms. This partnership allows brands to target high-intent Albertsons shoppers across YouTube and premium publisher inventory, utilizing first-party shopper data. The integration aims to enhance marketing performance by providing SKU-level sales reporting, enabling brands to optimize their spending and measure ROI more effectively throughout the entire shopper journey. By combining Albertsons' data with Google AI, the initiative seeks to drive significant growth for participating brands.