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Allbirds Rebrands as AI Compute Company

Wired·April 15, 2026 at 02:58 PM

Apparel company Allbirds, once valued at $4 billion, is undergoing a significant transformation and rebranding as NewBird AI. The company will now operate as a "GPU-as-a-Service" provider, shifting its focus entirely to the burgeoning field of artificial intelligence computing. This pivot reflects a broader trend of companies seeking to capitalize on the AI boom, even if it means a radical departure from their original business model.

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