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Allbirds rebrands to Smartbird, pivots to AI

Bloomberg Tech·June 17, 2026 at 02:01 PM

Allbirds, known for its wool sneakers, has officially changed its name to Smartbird Inc. This rebranding signifies a significant strategic shift towards artificial intelligence. The company has also appointed a new CEO, formerly the head of a Danish AI infrastructure group, to lead this new direction. This move suggests a deep commitment to integrating AI technologies into its future operations and product development, marking a departure from its original focus.

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