Amazon AI designs custom merchandise via Alexa

Amazon has launched a new feature allowing users to design custom merchandise using AI prompts through Alexa for Shopping. This move challenges existing online merch platforms by integrating AI-generated designs directly into Amazon's shopping app. Customers can describe their ideas, see AI-generated designs, and then purchase items like apparel and tumblers, with Amazon handling production and Prime shipping. The service aims to lower the barrier for creating personalized products, making AI-designed merchandise a readily available shopping option, currently available in the U.S. and free to use beyond the product cost.