Amazon Alexa AI enters print-on-demand market

Amazon is integrating its Alexa AI into the print-on-demand sector, allowing U.S. customers to design custom apparel and drinkware using voice commands. This new feature enables users to create unique designs for items like T-shirts and water bottles, which can then be printed on demand. The move signifies Amazon's strategy to leverage its AI capabilities to enhance customer engagement and expand its e-commerce offerings into personalized product creation. This innovation could disrupt the existing print-on-demand landscape by simplifying the design process and making customization more accessible.