Amazon developing new Alexa-centric smartphone

Amazon is reportedly developing a new smartphone with its voice assistant, Alexa, at the forefront. This device, created by the Devices and Services division, aims to offer personalized features for seamless integration with Amazon's popular applications. Users could expect enhanced access to services like Amazon shopping, Prime Video, and Prime Music, streamlining the overall user experience. The move signals Amazon's continued investment in its hardware ecosystem and its ambition to deepen user engagement through integrated voice technology.