Amazon launches AI custom merchandise creation

Amazon is integrating AI-generated designs into its print-on-demand services, allowing shoppers to create custom merchandise like T-shirts and hoodies using text prompts via Alexa for Shopping. These unique designs can then be shared and purchased by others on the platform. While offering new creative possibilities for events like family reunions or pet-themed items, this feature also poses a significant challenge to existing drop-shipping businesses and custom printing companies that rely on similar models.