Amazon launches AI shopping assistant powered by Alexa

Amazon has introduced "Alexa for Shopping," a new AI-powered personal shopping assistant that integrates with its search bar, replacing the previous Rufus assistant. This voice- and touch-enabled tool aims to provide highly personalized recommendations and automate the shopping experience across Amazon and other online retailers. Alexa for Shopping leverages user habits, preferences, and purchase history to offer tailored advice, compare products, track prices, and even manage recurring orders. The assistant can also facilitate purchases from external websites, raising potential privacy considerations due to its advanced autonomy.