Amazon Prime Video adds vertical video feed

Amazon Prime Video is introducing a new vertical video feed called "Clips," similar to TikTok, allowing users to scroll through short video snippets from shows and movies. This feature aims to enhance content discovery by offering personalized recommendations based on viewing history. Users can directly jump to watch full titles, rent, or purchase content, and add items to their watchlist directly from the Clips feed, integrating short-form engagement with the broader Prime Video catalog.