Amazon reportedly plans Alexa-focused smartphone

Amazon is allegedly developing a new smartphone, codenamed "Transformer," with a strong emphasis on its AI assistant, Alexa. This marks Amazon's second attempt at the smartphone market after the unsuccessful Fire Phone over a decade ago. The device is being developed by Amazon's ZeroOne group, which has explored various design concepts, potentially drawing inspiration from minimalist phones. While Alexa will be central, it is not expected to be the phone's sole operating system, suggesting a more integrated approach to AI within a traditional mobile interface.