Amex Buys TheFork For $700 Million

American Express is set to acquire TheFork, a restaurant reservation platform, from Tripadvisor for $700 million. This strategic move is intended to bolster Amex's existing dining portfolio, which already includes Resy and Tock. The integration of TheFork will significantly expand Amex's reach within the restaurant industry, connecting its network to an impressive 75,000 venues. This acquisition underscores Amex's commitment to enhancing its customer experience through comprehensive dining and reservation services, aiming to capture a larger share of the lucrative hospitality market.