Apple enhances app developer tools with new metrics

Apple has significantly updated its App Store Connect platform, introducing over 100 new metrics for developers to track app performance across monetization, subscriptions, and user behavior. These new tools provide direct data from Apple, offering more accuracy than third-party estimates. Developers can now export subscription reports via API for offline analysis and gain deeper insights into user engagement patterns and cohort performance. The update also includes peer group benchmarks for competitive analysis. This move aims to bolster Apple's App Store ecosystem amidst the rise of AI agents, potentially integrating AI-powered features into its services.