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Apple II Forever: The Company's First Hit
The Verge·
The Apple II, launched decades ago, is credited as Apple's foundational product, enabling the company's subsequent success with iconic devices like the iPhone and Mac. This early computer generated a level of user devotion that set the precedent for Apple's brand loyalty. Its impact was so significant that the slogan "Apple II Forever!" still resonates, highlighting its crucial role in Apple's 50-year history of creating beloved technology products. Without the Apple II's initial success, the company might not have achieved its current status in the tech industry.
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The Verge — theverge.com