Apple Maps to display ads starting this summer

Apple will introduce advertisements within its Maps application for users in the US and Canada beginning this summer, as part of a new "Apple Business" service. Businesses can pay to promote their locations in search results and "Suggested Places," with ads designed to resemble current App Store advertisements. Apple asserts that user privacy will be maintained, with personal data remaining on-device and not shared with third parties. This expansion into advertising within Maps is seen as a strategic move to bolster Apple's growing Services division, though it carries the risk of potentially alienating users.