Apple's AI pitch hinges on privacy promise

Apple is betting its late entry into the AI race will be a strength, emphasizing privacy as a key differentiator. The company unveiled new AI features for its devices and an updated Siri, promising robust on-device processing and secure cloud-based operations. Despite utilizing Google's servers for some cloud tasks, Apple asserts its privacy standards remain high. This strategy aims to assuage user concerns about data security as AI integration becomes more pervasive across its product ecosystem, including iPhone, iPad, Mac, and Vision Pro.