Apple's MacBook Neo exceeds sales expectations

Apple's MacBook Neo is proving to be a significant success three months post-launch, attracting new customers and challenging market assumptions. Shipping 1.1 million units in its debut quarter, it surpassed other recent MacBook models. Priced accessibly at $599, the Neo was designed to broaden Mac's appeal, incorporating premium design elements with some compromises like an A18 Pro chip. Demand has exceeded expectations, particularly in markets like India, prompting competitors like Dell to respond. CEO Tim Cook noted strong customer response and supply constraints, highlighting the Neo's role in setting a record for new Mac customers.