Apple Unveils New AI Platform, Upgraded Siri

Apple has introduced its next-generation artificial intelligence platform, featuring significant upgrades to its Siri digital assistant. This move is a strategic effort by the company to enhance its competitive position in the rapidly evolving AI market. The announcements were made at the ongoing Worldwide Developers Conference in Cupertino, California, signaling Apple's commitment to integrating advanced AI capabilities across its product ecosystem and catching up with industry rivals.