Apple Unveils Next Generation AI Platform, New Siri

Apple has introduced its next-generation artificial intelligence platform, featuring an updated Siri digital assistant. This move aims to bolster Apple's competitive position against rivals in the rapidly evolving AI market. While the announcement signals a significant push into AI, initial investor reactions appear to be muted, suggesting a cautious outlook on the immediate impact of these advancements. The company is emphasizing its strategy to integrate AI in a way that is centered around user needs and personal context.