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Applebee’s, Ihop unite to tempt US diners
Theguardian·
Iconic American restaurant chains Applebee's and Ihop are merging their operations in a strategic move to revitalize their brands. This fusion aims to attract diners back to establishments that have struggled in recent times, contrasting with the success of other industry players. The combined entity hopes to leverage shared strengths and innovative approaches to regain market share and appeal to a broad customer base.
Tags
business
food
Original Source
Theguardian — www.theguardian.com