BNPL expands into rental payments amid rising housing costs

The buy now, pay later (BNPL) sector is increasingly venturing into the rental market as escalating housing costs put pressure on consumers. Companies are now offering "rent now, pay later" loan options to help individuals manage their housing expenses. This trend is exemplified by a recent partnership between BNPL lender Affirm and FinTech firm Esusu, which together launched "rent-split" loans. This expansion highlights the adaptability of BNPL services to address broader financial challenges faced by consumers.