Boomers Lag in AI Adoption, PYMNTS Reports

A recent PYMNTS Intelligence report reveals that a significant majority of Baby Boomers, 67%, remain outside the current reach of artificial intelligence technologies. While consumers are gradually embracing AI through everyday tasks, the adoption rate among this demographic is notably low. The 'AI On-Ramp' study highlights that integrating AI into mundane, routine activities is a key strategy for building consumer habits and encouraging broader acceptance of generative AI tools. This suggests a need for more accessible and relatable AI applications to engage older demographics.