Bumble CEO announces end of swipe feature

Bumble's CEO, Whitney Wolfe Herd, has announced a significant shift in the dating app's user experience, stating that the platform will be discontinuing its iconic swipe functionality. This move signals a potential pivot in how users interact and make connections on the app, moving away from the established swiping mechanism that has become a staple in the dating app industry. While specific details about the replacement features or the reasoning behind this decision were not provided, the announcement suggests a strategic effort to innovate and potentially enhance user engagement or dating effectiveness on Bumble.