Bumble Ditches Swiping for AI Matchmaking

Bumble is overhauling its core user experience by phasing out its iconic swipe feature. The dating app giant aims to combat user churn, which sees most downloads deleted within a month, by replacing swiping with AI-driven matchmaking. This strategic shift seeks to improve the quality of connections and reduce the time users spend endlessly scrolling through profiles. The move signifies a significant departure from the traditional dating app model, prioritizing more intelligent and efficient partner discovery through artificial intelligence.