Candle Media CEO: Ad-Supported Streaming Dominates

Kevin Mayer, co-CEO of Candle Media, highlighted the significant rise of ad-supported streaming services within the entertainment landscape. He noted that this trend has rapidly gained traction, becoming a dominant force. Mayer pointed to Fox Corp.'s substantial $22 billion acquisition of Roku Inc. as a clear indicator of this shift. This major transaction underscores the growing influence and economic power of free-to-watch streaming models that rely on advertising revenue, fundamentally reshaping how content is distributed and consumed.