Canva acquires AI and marketing automation firms

Canva has significantly expanded its AI and marketing capabilities by acquiring Simtheory, an AI agent management platform, and Ortto, a customer data and marketing automation company. These strategic acquisitions aim to transform Canva from a design tool into a comprehensive platform for end-to-end work, integrating AI-driven assistance and robust marketing infrastructure. The move follows a series of recent acquisitions by Canva, underscoring its commitment to enhancing its product suite with advanced AI and automation features to support its growing user base and revenue.