Cash App targets children for new customer base

Fintech company Cash App, owned by Jack Dorsey's Block, is expanding its services to include 6-12 year olds. This move aims to capture a younger demographic, building on their existing offerings for teenagers. The company seeks to establish financial literacy and brand loyalty early on. By targeting children, Cash App hopes to cultivate a new generation of users for its payment and financial services platform. This strategic expansion into the youth market signals a proactive approach to future growth and market share.