Citi Rebuilds Cards Around Affluent Customers, AI

Citigroup is strategically repositioning its credit card business to focus on affluent customers, integrating artificial intelligence (AI) as a core operational component. This shift, outlined during their Investor Day, signifies AI's move from experimental use to a central role across various banking divisions, including payments, wealth management, and consumer banking. The bank aims to leverage technology to drive growth and enhance customer experiences within its premium segment, signaling a significant technological evolution in its customer-facing strategies.