Cloudflare offers AI spend controls to manage costs

Cloudflare is introducing spend controls within its AI Gateway to help companies manage escalating AI costs and token spend. The new features provide visibility into usage by user and team, enabling identity-driven budgets and routing. This addresses the common issue of uncontrolled AI expenditure, where default usage of powerful models leads to unexpected overages. By offering granular controls and real-time cost tracking, Cloudflare aims to help businesses optimize their AI investments and ensure a clear return on investment.