Coachella embraces vertical video streaming

Coachella is significantly leaning into vertical video for its live streaming experience, prompting a reviewer to watch an entire weekend of performances exclusively on a smartphone. This strategic shift by the music festival reflects a broader trend across digital platforms and content creators who are prioritizing vertical formats, largely driven by the popularity of short-form mobile video. The experience highlights the evolving ways audiences consume live events and the increasing importance of mobile-first content strategies in the entertainment industry.