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Coachella embraces vertical video streaming
Wired·
Coachella is significantly leaning into vertical video for its live streaming experience, prompting a reviewer to watch an entire weekend of performances exclusively on a smartphone. This strategic shift by the music festival reflects a broader trend across digital platforms and content creators who are prioritizing vertical formats, largely driven by the popularity of short-form mobile video. The experience highlights the evolving ways audiences consume live events and the increasing importance of mobile-first content strategies in the entertainment industry.
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product
media
Original Source
Wired — wired.com