Consumers distrust AI in brand messaging

A new survey reveals that 60% of U.S. consumers find the mention of 'AI' in brand messaging off-putting, with 86% expressing distrust in AI-generated answers and preferring original sources. Consumers increasingly feel the internet is less human, with 42% trusting AI answers less than confusing bills or privacy policies. Despite this skepticism, brands are prioritizing AI discoverability, as 60% of enterprise respondents noted increased traffic from AI search engines. The findings highlight a critical challenge for businesses: balancing AI visibility with the need to maintain human trust and transparency.