Consumers Trust AI for Shopping Product Discovery

Consumers are increasingly trusting artificial intelligence (AI) for product discovery during online shopping, according to a new PYMNTS Intelligence study. This specific AI application, product link discovery, shows the highest adoption rate among all measured personal AI tasks. It is unique in being both widely used and continuing to expand its reach. The findings are part of the ongoing "Agentic AI Report Series," which has monitored 54 distinct personal AI tasks over a five-month period starting in October, indicating a growing acceptance and reliance on AI tools within the e-commerce landscape.