Cross-Border Payments Test SMB Provider Loyalty

Cross-border payments are becoming a critical loyalty metric for small and medium-sized business (SMB) providers. A recent PYMNTS Intelligence report, in collaboration with Mastercard, revealed that a significant 57% of U.S. SMBs sourced from international suppliers in 2025. This trend highlights the growing importance of efficient and reliable international payment solutions for businesses engaged in global trade. Providers that can effectively meet these needs are likely to foster stronger customer loyalty, while those that falter may lose valuable clients to competitors offering superior cross-border services. The study underscores the strategic imperative for financial institutions and payment platforms to innovate and optimize their offerings in this dynamic market.