Dell XPS 13 Competes with MacBook Neo

Dell is reintroducing the XPS 13 as a budget-friendly laptop, directly challenging Apple's MacBook Neo. Launching in July, it will be available at a promotional student price of $599 until September, after which it will retail for $699. This pricing strategy mirrors the MacBook Neo's starting point, though Apple offers a $100 student discount. Dell aims to justify its price by emphasizing that this new XPS 13 is its thinnest and lightest model yet, measuring just 0.5 inches thick and weighing under two pounds, targeting students and budget-conscious consumers.