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Dell XPS 13 Laptop Challenges MacBook Neo
Bloomberg Tech·
Dell Technologies has unveiled a redesigned XPS 13 laptop, explicitly targeting Apple's successful MacBook Neo. The new model is priced at $699 and aims to directly counter the features and aggressive pricing that made the MacBook Neo a standout in the budget PC market since its March debut. Dell's strategy involves offering a competitive alternative with premium features, seeking to capture market share from Apple's popular budget offering. This move underscores the intense competition in the laptop segment, particularly for value-oriented consumers.
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product
laptops
Original Source
Bloomberg Tech — bloomberg.com