Dell XPS 13 Laptop Challenges MacBook Neo

Dell Technologies has unveiled a redesigned XPS 13 laptop, explicitly targeting Apple's successful MacBook Neo. The new model is priced at $699 and aims to directly counter the features and aggressive pricing that made the MacBook Neo a standout in the budget PC market since its March debut. Dell's strategy involves offering a competitive alternative with premium features, seeking to capture market share from Apple's popular budget offering. This move underscores the intense competition in the laptop segment, particularly for value-oriented consumers.