Disney plans unified super app

Disney is reportedly exploring the creation of a unified 'super app' to consolidate its various digital offerings. This move aims to streamline the user experience across its streaming services, theme park reservations, and merchandise. CEO Josh D'Amaro has previously expressed a desire to enhance Disney's digital presence and integrate its diverse entertainment platforms more seamlessly for consumers. The initiative signals a strategic push to leverage technology for a more cohesive and engaging customer journey, potentially increasing user retention and engagement across its vast ecosystem.