Disney Plus aims for immersive digital centerpiece

Disney's new CEO, Josh D'Amaro, envisions Disney Plus as the core of the company's fan engagement strategy. He stated that the streaming service should become the primary connection point between Disney and its audience, moving beyond traditional movie releases and theme park visits. D'Amaro sees both Disney Plus and the company's physical parks as destinations where consumers spend money and interact with beloved characters and stories. This strategic shift suggests a future where digital and physical experiences are more tightly integrated to deepen customer relationships.