Dollar General Faces Consumer Cutbacks Amid Economic Pressure

Dollar General is experiencing a shift in its customer base as economic pressures mount. Rising gas prices and reduced SNAP benefits are forcing even middle-income consumers to cut back on essential purchases like food. This trend is particularly pronounced in rural areas, where customers are minimizing travel and making difficult trade-offs to manage household expenses. The company's ability to attract a broad range of income groups highlights the widespread impact of current economic conditions on consumer spending habits.