E-commerce modernizes solar component sales

The distribution of solar components in Europe is increasingly leveraging e-commerce, as exemplified by solago GmbH's expansion into the Netherlands and Belgium. Solago, a market leader in Germany, employs a direct-to-consumer model that bypasses traditional wholesale and installation channels. This approach aligns with evolving consumer preferences for online research and purchasing, indicating a significant shift in how solar energy products are being marketed and sold across the continent.