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Enhanced Games launch with Silicon Valley backing
TechCrunch·
The Enhanced Games, a controversial athletic competition where athletes openly use performance-enhancing drugs under medical supervision, has launched in Las Vegas. Backed by Silicon Valley investors and founded by former tech professionals, the event aims to legitimize and profit from human enhancement. Athletes receive appearance fees and cash prizes for breaking records, with a focus on personalized drug protocols. The parent company, Enhanced Group, Inc., recently went public at a $1.2 billion valuation and offers health treatments, including peptides and hormone injections, alongside a new telehealth platform developed with an AI partner. Critics, including anti-doping agencies, condemn the games as dangerous and prioritizing profit over athlete safety.
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healthtech
regulation
product
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