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Ferrari's polarizing electric vehicle Luce revealed
TechCrunch·
Ferrari has unveiled its first electric vehicle, the Luce, a $650,000, 1,000-horsepower, five-seater designed in part by Jony Ive's LoveFrom firm. Despite impressive specs, the car's polarizing, wedge-shaped design has drawn significant criticism, resembling some Chinese automotive designs. Ferrari aims for the Luce to be profitable and attract buyers who already own EVs, potentially targeting the Chinese market to boost sales. The vehicle also represents Ferrari's strategic move towards compliance with future European Union regulations on internal combustion engines.
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