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Former Disney Exec sees media shift to streaming
Bloomberg Tech·
A former Walt Disney executive, Kevin Mayer, believes the media industry is undergoing a significant consolidation around a new streaming-centric model. He points to Fox's substantial acquisition of Roku as a key indicator of this strategic pivot. Fox aims to bolster its streaming presence by integrating Roku's platform with its existing ad-supported service, Tubi. This move signifies a broader trend where traditional media companies are prioritizing direct-to-consumer streaming services to capture audiences and revenue in the evolving media landscape.
Tags
acquisition
media
Original Source
Bloomberg Tech — bloomberg.com