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Fox Acquires Roku for $22 Billion
TechCrunch·
Fox has confirmed its acquisition of streaming company Roku in a significant $22 billion stock and cash deal. This strategic move aims to create a media and technology powerhouse by combining Fox's news, sports, and streaming service Tubi with Roku's extensive connected TV platform. The merger is expected to significantly expand Fox's audience reach across both linear and streaming channels, enhancing its ability to target advertisements more effectively and reduce reliance on traditional distribution methods. Fox anticipates this acquisition will provide a substantial entry into the rapidly growing connected TV market, particularly in advertising and subscription services.
Tags
acquisition
streaming
media
Original Source
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