FTC Imposes Fines for Fake Reviews

The Federal Trade Commission (FTC) has implemented strict penalties for businesses engaging in the practice of buying fake online reviews. Violators now face fines up to $51,744 per infraction, effectively criminalizing the purchase of fraudulent testimonials. This decisive action by the FTC aims to restore integrity to online marketplaces and protect consumers from deceptive advertising practices. The crackdown signals a significant shift in regulatory enforcement, holding companies accountable for misleading marketing efforts. Businesses relying on inauthentic reviews must now reassess their strategies to comply with these stringent new regulations.